An open house is a big day for any real estate agent. A chance to put all your sales know-how and expertise to use in order to snag that potential buyer into closing the deal and selling them the house and life of their dreams.Learning to do this effectively is an integral part of any agent's real estate coaching and training.
You put up for sale signs, meet the seller, shake hands, exchange pleasantries and send them on their way.You wave goodbye from the driveway, safe in the knowledge that the house is clean and presentable for your impending buyers. However things don't always go as planned. As you'll know, an open house does not always guarantee a sale.
A garden is not just a yard, it's a quiet and serene place of comfort, a venue to entertain and host parties or a space for children to play and build happy memories. By showing a buyer how they might live within a new home you inform in them of how their life might be better and improved by making a choice to live in that new home. It's more about selling an idea than it is a physical thing.
In order to sell the idea of a home rather than a house, it is important to think about those aspects that most appeal to people when they think about going home after a long hard day at work. Towards this end its important to cater to the senses. Much of what a person thinks is derived not only from informed opinion but also from what they see and feel in the environment around them.
Remember to keep the home environment clean. Although many homes are seldom spotless all of the time, it does not help give off an air that living in such a house may influence one as to be slovenly. Also a quick lick of paint or the tightening of a few screws never hurts to sell the charm of the place as well.
Perhaps try fragrance the house. The sense of smell is of course the most powerful trigger for memory and stamping the memory of a house into a buyers mind will do much to help your cause. An example of such fragrances could perhaps be scented candles or potpourri.Even something as simple as fragrant cleaning products or even aerosol sprays.
The second objective of an open house is to develop buyer leads. Only a small percentage of visitors to an open house will be the ones who ultimately buy the property in the end. The other majority who merely pass through the property will most likely go on to buy something else. By networking with these buyers and understanding what they need and are looking for, you will be able to link more buyers to their ideal properties and keep everyone happy.
Finally and rather unexpectedly last in the process, the third objective of the open house is to actually sell the house, as you will discover through proper real estate coaching and training. Commission is not paid on an unsold house, and the inability to do so will not result in any profit for an agent. Selling the house is of course important to generate commission and keep the seller happy, but it is also important to remember that an open house can sometimes provide more future opportunity for an agent than closing a deal ever will.
You put up for sale signs, meet the seller, shake hands, exchange pleasantries and send them on their way.You wave goodbye from the driveway, safe in the knowledge that the house is clean and presentable for your impending buyers. However things don't always go as planned. As you'll know, an open house does not always guarantee a sale.
A garden is not just a yard, it's a quiet and serene place of comfort, a venue to entertain and host parties or a space for children to play and build happy memories. By showing a buyer how they might live within a new home you inform in them of how their life might be better and improved by making a choice to live in that new home. It's more about selling an idea than it is a physical thing.
In order to sell the idea of a home rather than a house, it is important to think about those aspects that most appeal to people when they think about going home after a long hard day at work. Towards this end its important to cater to the senses. Much of what a person thinks is derived not only from informed opinion but also from what they see and feel in the environment around them.
Remember to keep the home environment clean. Although many homes are seldom spotless all of the time, it does not help give off an air that living in such a house may influence one as to be slovenly. Also a quick lick of paint or the tightening of a few screws never hurts to sell the charm of the place as well.
Perhaps try fragrance the house. The sense of smell is of course the most powerful trigger for memory and stamping the memory of a house into a buyers mind will do much to help your cause. An example of such fragrances could perhaps be scented candles or potpourri.Even something as simple as fragrant cleaning products or even aerosol sprays.
The second objective of an open house is to develop buyer leads. Only a small percentage of visitors to an open house will be the ones who ultimately buy the property in the end. The other majority who merely pass through the property will most likely go on to buy something else. By networking with these buyers and understanding what they need and are looking for, you will be able to link more buyers to their ideal properties and keep everyone happy.
Finally and rather unexpectedly last in the process, the third objective of the open house is to actually sell the house, as you will discover through proper real estate coaching and training. Commission is not paid on an unsold house, and the inability to do so will not result in any profit for an agent. Selling the house is of course important to generate commission and keep the seller happy, but it is also important to remember that an open house can sometimes provide more future opportunity for an agent than closing a deal ever will.
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