While we certainly encourage the joy and value of giving during holidays and other special times, we often simply talk about giving at a personal level. But corporations can employ the principle that it's better to give than receive as well.
When we offer a gift or make a donation, it makes us feel as good as the recipient, and in that same way, corporate philanthropy has a positive effect on businesses. The companies that create and execute a corporate giving program not only help others, but it improves the engagement and morale of employees and builds stronger bonds with customers and clients. Take a look at the following six benefits you will see from corporate giving.
The connection between an employee and their job needs to be meaningful in order for the employee to truly invest themselves in their work. When employees don't have this connection, this shows in their level of effort and quality of output. As a manager, you know that when employees don't really care about their jobs, the company has a much harder time achieving success.
When a company engages in programs that give back, this can create a better emotional bond between the employees and the company and management. Philanthropy programs demonstrate that the company cares about more than simply making a profit, and this message makes employees feel good about their place of employment.
Corporate giving efforts present the perfect opportunity for employees to learn new skills. Some of the new things employees can learn while giving back include valuable skills such as making new social and business connections, organizing and managing resources or people or building awareness for a cause through a more effective use of marketing and social media channels. Employees who put these skills to work while volunteering will naturally find ways to incorporate them into their daily work as well.
Corporate giving allows you to really get to know the community and provides you with an opportunity to build up empathy within the company. This was one of the principles of business encouraged by Steve Jobs, who stressed the importance of truly understanding the feelings of the customer. When you and your employees get out into the community, your efforts at giving back will allow you to create deeper and more meaningful connections with customers, and you will have a better grasp on how your corporation fits into and can strengthen the community.
Philanthropy solidifies company values, and these core values are not only what guides your overall corporate mission; they help strengthen bonds between the company and the employees as well as with customers and the community. When you target organizations that match your core corporate values, this just furthers the mission of your company, and this trickles down into every part of your day-to-day operations.
Lastly, it should never be forgotten that corporate giving can be a lot of fun. While a new corporate giving program might seem a bit daunting at first, employees generally not only enjoy these efforts, but tend to want to give more after their initial participation. Getting out in the community and volunteering provides a wonderful way for employees to connect with each other, and this certainly will have a positive effect on workplace morale and the quality of work in general.
When we offer a gift or make a donation, it makes us feel as good as the recipient, and in that same way, corporate philanthropy has a positive effect on businesses. The companies that create and execute a corporate giving program not only help others, but it improves the engagement and morale of employees and builds stronger bonds with customers and clients. Take a look at the following six benefits you will see from corporate giving.
The connection between an employee and their job needs to be meaningful in order for the employee to truly invest themselves in their work. When employees don't have this connection, this shows in their level of effort and quality of output. As a manager, you know that when employees don't really care about their jobs, the company has a much harder time achieving success.
When a company engages in programs that give back, this can create a better emotional bond between the employees and the company and management. Philanthropy programs demonstrate that the company cares about more than simply making a profit, and this message makes employees feel good about their place of employment.
Corporate giving efforts present the perfect opportunity for employees to learn new skills. Some of the new things employees can learn while giving back include valuable skills such as making new social and business connections, organizing and managing resources or people or building awareness for a cause through a more effective use of marketing and social media channels. Employees who put these skills to work while volunteering will naturally find ways to incorporate them into their daily work as well.
Corporate giving allows you to really get to know the community and provides you with an opportunity to build up empathy within the company. This was one of the principles of business encouraged by Steve Jobs, who stressed the importance of truly understanding the feelings of the customer. When you and your employees get out into the community, your efforts at giving back will allow you to create deeper and more meaningful connections with customers, and you will have a better grasp on how your corporation fits into and can strengthen the community.
Philanthropy solidifies company values, and these core values are not only what guides your overall corporate mission; they help strengthen bonds between the company and the employees as well as with customers and the community. When you target organizations that match your core corporate values, this just furthers the mission of your company, and this trickles down into every part of your day-to-day operations.
Lastly, it should never be forgotten that corporate giving can be a lot of fun. While a new corporate giving program might seem a bit daunting at first, employees generally not only enjoy these efforts, but tend to want to give more after their initial participation. Getting out in the community and volunteering provides a wonderful way for employees to connect with each other, and this certainly will have a positive effect on workplace morale and the quality of work in general.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. For further info about workplace giving programs, or to find some employee giving campaign ideas, please check out the Truist site today.
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