Using Corporate Giving Programs To Drive Employee Recruitment

By Sebastian Troup


If there is one thing that today's working is struggling to balance it would be - that ability to make a living even with an unpredictable economy while maintaining that fervent desire to find a deeper meaning which goes beyond the "paycheck" in their work by desiring to do good deeds.

Even employers find themselves trying to balance their priorities including the maintenance of profit that is highly sustainable for their business to grow and prosper further; and that moral obligation to give back to communities which are the sources of their profits which of course the public and business leaders deem companies to need.

Balancing these two acts can be complementary for both through a leveraging of the power of programs intended for corporate giving being an operational tactic to recruit employees.

According to studies, employees these days actually come with priorities differently defined compared to those of the previous years. Today, many employees are not solely after getting paid really well or in getting excellent benefits package because they are now keen to what kind of culture the workplace of their prospective company of employment possesses. What they want to determine is how high they can be given by the company in terms of autonomy and empowerment as well as whether they share mutual missions and values with the company.

Keeping those factors in consideration, know that most job seekers today especially Millennials recently out of college with really desired technical knowledge are found to forego slightly higher pays to be with a company who demonstrates social activeness along with the commitment to causes they are passionate about.

You will know that your employee volunteer program is viable when it offers paid time off to volunteer should an employee be interested to pursue a cause in the local community and potential employees with existing volunteer experience may be attracted as well.

The same thing goes to employees who are amenable to committing to a worthy cause but are not up for budgeting out the money themselves may find a simple payroll deduction arrangement splendid and may be appealing to potential employees willing to do good however without the need to sacrifice a huge amount of time to commit.

No matter what amount of corporate giving there is in your company, compensation packages still need to be based on the norms of the industry. However in the case of an organization with an offer for competitive salary together with benefits package, it is possible to define a strong difference factor using strong and strategic corporate charity programs intensely involving the workforce.

Because of that positive reputation which the company possesses, more potential employees are likely to be drawn in giving the company a greater chance at hiring no less than the brightest and the best. More customers also are enticed by Cause Marketing which spreads the company's reputation through online media or even word-of-mouth.

Know that companies dedicated to make corporate giving programs which involve its employees for the long term will also find themselves with higher levels of employee engagement thus increasing its productivity and profitability.

New recruits will find it perfect and are likely to join and instantly start being involved in the organization as they learn from the examples set by those before them in a workplace with a culture for philanthropy. Taking part in volunteer efforts also provides a great way for new employees to get to know their co-workers on a more personal level.




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