A Career In Consumer Goods

By Louise Adams


The FMCG industry covers lots of different products, some food related others not. Typically FMCG are bought as a result of advertising and promoting by the manufacturer. Goods like this are often bought with little or no real thought from the consumer. The goods are usually sold in supermarkets, convenience stores and other shops. Manufacturers often spend time exploring new ways in which to sell their goods and products. On a daily basis FMCG's are used by everybody in the Western world.

Fast moving consumer goods businesses are often based on the building of brand names and creating supply and demand in as many places as possible. The supply chain of fast moving consumer goods includes a wide range of different people including suppliers, manufacturers, logistics, warehouse staff, distributers, wholesalers and lots more. To survive in the industry companies must use market research in order to identify what the consumers want. A combination of offers, trials and television and online marketing Is then needed in order to increase sales.

Product marketing is imperative therefore it is essential that FMCG companies have good marketing staff. Whether you have years of experience or are just starting out in the industry, there will be an area for you to work in. There are also many. Many different brands and companies to work with.

Whatever stage you are at in your career you are more likely to be successful if you work with a specialist FMCG recruitment firm. A recruiter can help in a number of ways such as; getting your CV noticed, acting as a go between when negotiating terms, showing you vacancies that you did not know existed previously.

Axis Search is an FMCG specific recruitment agency that can help you with your job search today. Whether you are a recent graduate or have lots of industry experience Axis will be able to assist you in your search. Contact Axis today to begin the next step of your career.



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